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Regenerative Wool Collection

23.10.2023 4 min read

Regenerative Wool Collection

Our British wool is now made with wool sourced from UK regenerative farms. 2022 marked the start of the journey with 20% of our British Wool collection coming from a transitional regenerative farm, located near Rye in East Sussex. In 2023 we have increased this and will do so for the next five years, until we can say 100% of our British Wool comes from transitional regenerative farms. Being a made in England brand we wanted to start this journey by sourcing our regenerative wool from our own back garden to help mitigate carbon emissions and support local farmers.



What is Regenerative Farming?

Regenerative farming is an approach to food and farming systems that looks to conserve and rehabilitate the land.  The focus is on topsoil regeneration, increasing biodiversity, improving the water cycle, enhancing ecosystem services, increasing resilience to climate change, and strengthening the health and vitality of farm soil.



How is Wool Regenerative?

Sheep are key to good soil health. Including animals in farming systems can reduce the need for fertilisers and implementing rotational grazing techniques ensures that grass is trimmed regularly, allowing it to regrow, store more carbon in its roots and support biodiversity in and above the soil. Another reason why we love sheep!






We have partnered with Pasture for Life, Soil Mentor and The Textile Exchange for this exciting launch. Here’s who they are and what they do:

Pasture for Life
Pasture for Life are a UK-based certification body for regenerative farmers whose ethos is bound to 100% pasture-fed livestock. Their approach is centred around the practice of grazing animals on 100% pasture, which is proven to bring about positive impacts for biodiversity and carbon, human health and wellbeing, and animal health and welfare.
Well managed pasture and grasslands are rich ecosystems that teem with life; grazing them with animals is vital in maintaining and regenerating biodiversity, soil health and carbon storage. Today, such practices are sadly in a minority and need more public support. Feeding livestock on pasture all year round is not easy and many farmers turn to grains, cereals and other foods to bulk their diet; this leads to all kinds of unnecessary impacts that are damaging to the environment and the climate. But it can be done. We’re supporting farmers to make the transition to 100% pasture-fed and it’s fantastic to be working with Peregrine to raise the profile of regenerative farming through the Pasture for Life certification.” - Jimmy Woodrow, Executive Director at Pasture for Life
Soil Mentor
Soilmentor is a regenerative farming app created in partnership with renowned agro-ecologist, Nicole Masters. It enables farmers to track key indicators like earthworms and carbon stock to assess and measure the quality of their soil. The app puts change in the hands of farmers with instructive tips on how to improve soil, bespoke to a farmer’s soil type. Quantifying farms’ data is one of the best ways to be able to maintain a regenerative status.
Textile Exchange
Textile Exchange is a global nonprofit that creates leaders in the preferred fibre and materials industry. With a robust membership representing leading brands, retailers, and suppliers, Textile Exchange is positively impacting climate by accelerating the use of preferred fibres across the global textile industry.
Shop the Regenerative Wool collection
You can wear your jumper with pride knowing that it has been regeneratively sourced.

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